The Sweet News

  • June 21, 2016
    by Rapport

    As with all things innovative, we must all be careful that just because it is “cool” doesn’t mean it is effective and within your budget. So, always be mindful to stay ahead of the game, but remember you still have to feed your team. That being said, you can’t hit a home run if you don’t swing at the ball — so take […]

  • May 20, 2016
    by Rapport

    A note from the Southern Bee… Radio… remember when it was the go-to for music, the news, interviews, sports and so much more? Life was simpler and so was out connection to the world — three TV stations, one phone in the house, the daily newspaper, and radio to discover the world. Even though I own a company that sells innovative tools, I […]

  • March 28, 2016
    by Rapport

    Not sure about you, but Easter has always been one of my favorite holidays, and is filled with memories of being a child and waking up to eggs and chocolate galore. And, of course, splurging on the chocolate after suffering through Lent. While these things were exciting as a child, I think the magical part of Easter was even more enjoyable. As a […]

  • February 29, 2016
    by Rapport

    Appreciation mixed with a little fun will keep me coming back time and time again — like receiving a glass of sweet tea while sitting on a porch swing. Last year, I became a certified tourism ambassador for the Washtenaw county area and part of my continued training is to visit places in the country so I can share with others — fun […]

  • December 30, 2015
    by Rapport

    At Christmas time I feel like the shoemaker that walks around in old shoes because he is too busy shoeing others. We have been very busy sending out holiday tidings for our clients, to their customers, so we are getting to you at the last minute. Like the elves that work until the sleigh is filled, no matter the lateness of the hour […]

  • October 22, 2015
    by Rapport

    Video is the way to go. As you have heard, whether you’re a professional or not, you can share your video with the world. Do you have a YouTube account? If not, you need one! Simple videos from your phone work great — it’s all about providing engaging content. I learned this and much more during my recent attendance to the Detroit Digital […]

  • August 24, 2015
    by Rapport

    It’s funny how we live in a society that thinks being young is “all that and a bag of chips” and I watch daily as another older person slowly wastes away thinking that their time has passed. It’s so untrue and there are many examples of people discovering their hidden talents once they have time to stop, think for a minute, and breath. […]

  • May 24, 2015
    by Rapport

    As we head into this holiday weekend, filled with hot dogs, kid’s games, home repair and flower planting, please don’t forget it’s not just another day off —┬áit’s Memorial Day — a time to remember! I thought this story would put it all in perspective. By the way, this is a true story. And this teacher was awarded Veterans of Foreign Wars Teacher […]

  • March 30, 2015
    by Rapport

    Recently, I attended the Ann Arbor Conventions & Business Bureau’s annual breakfast. The meeting detailed the past year’s successes and the future goals of the Bureau. As you know their main goal is to keep visitors coming to the area, occupying hotels, shopping, dining and discovering what we already know — Michigan is a great place to visit and live! In an effort […]

  • March 19, 2015
    by Rapport

    Humor is a very important tool that should be added to your marketing strategy. It is very effective and will not only bring a smile to the faces of your clients, but also create a mark in their memory — the ultimate goal of marketing. If I asked you to think of a few commercials that were your favorites, I am am sure […]

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