SOUTHERN CHARM IN A DIGITAL WORLD
Tina Walther created Rapport Innovative Marketing in December of 2006. After many years of working with marketing in various positions of management in local restaurants, corporate sales, and as an owner of a retail design store, Tina felt she had the hands-on experience to help other business owners navigate the sea of marketing options.
Therefore, she combined her experience, design talents, and entrepreneurial spirit to create Rapport with the hopes of working with companies to assist in making their dreams and goals a reality using her knowledge, design skills and digital marketing tools.
At the beginning, she was a one-person operation, but as the business continued to flourish, so did her team and the services Rapport offers. In December of 2016, the company celebrated its 10th anniversary in business and continues to grow daily.
Rapport’s marketing philosophy is a combination of loyalty and appreciation. We believe that marketing can produce the best results by utilizing a company’s greatest resources – their staff and customers. By providing continual touch points of appreciation, and knowledge about the company and its services to their clients, we believe the clients will then spread the word to the community and assist in the success of the business.
Our services encompass many types of marketing and communication offerings and because of the a la carte menu of our services, our clients can choose which services best fit their needs and budget.
MEET THE TEAM
I attended Coastal Carolina and have a dual degree in business and computer programming. During the course of my education and after, I moved up the ranks in the restaurant business and was the general manager of Bombay Bicycle Club, Quality Bar, and Palio in Ann Arbor. My next step was into the corporate sales arena selling receivable management services for over 10 years.
Due to my love of people and design, I endeavored into the interior design and retail business by opening two stores — Shade of the Olive and The Iron Stairs.
My current layover on this road we call life is filled with the daily tasks as owner of Rapport Innovative Marketing — which began in 2006 and continues to flourish due to our amazing clients and team of busy bees!
A2Y Regional Chamber – Marketing Committee & Ambassador
Southern Wayne Country Regional Chamber – Ambassador & Board Member
Ann Arbor Ypsilanti Area Tourism Ambassador Program – Certified Tourism Ambassador
I love meeting new people, learning new things and challenging myself. To try something new, even though I do not have a marketing background, I joined the Rapport Innovative Marketing team in the spring of 2017 as their Project Manager to help with organizing and scheduling projects. From there I have gradually moved to different tasks within the company and am happily learning and growing in the marketing world!
Apart from working I am usually kept pretty busy being with and taking care of my family. I have a pretty great husband (of 25 years), 4 very active kids (23,21,20 and 16), my beautiful mum and 2 dogs. Hanging out with my family, remodeling our house, gardening and getting our boat on the water are some of my very favorite things to do ; )
I graduated from Madonna University in 2011 with a Bachelor of Science Degree in Marketing. For four years, I played soccer at the collegiate level – Go Crusaders! I am Google AdWords and Hootsuite Certified.
I have been a part of the Rapport Hive since 2014. My specialties and experiences in Marketing include but are not limited to Digital, Social Media and Email Marketing, Advertising and AdWords Campaigns, Graphic Design, Content Creation, Google Analytics, and Website Design.
Every day, I look forward to learning and growing as a team, individual, and to be able to assist our clients in order for them to succeed!
Outside of work, I am a new mom and recently married! I also have one dog and an adorable niece and nephew that I adore. In my free time, I enjoy spending my days at the lake, and playing or watching sports. I am often traveling the world with my family and studying the German language. In fact, you can most likely find me in Switzerland – cheese, chocolate, and mountains, do I need to say anymore?
I was born and raised in Italy for about 30 years prior to immigrating to the United States. My background ranges widely, from early childhood education to dance, from the travel industry to freelance translations. The common ground is my customer-oriented approach and a love of getting things organized. With a few years of experience as a Project Manager, I am happy to put my background into good use for the rest of the Rapport team and its customers.
In my spare time, I love reading, painting and going for walks. I have a passion for interior design and decoration. I also love wine, so much so that I founded my own wine importing business.
Recently joining the Rapport team, I look forward to making design work, just like we do. Graduating from Olivet College with a Bachelor of Art’s degree with a concentration in Graphic Design and Ceramics, I have a knack for creating pieces that are visually engaging. I was also lucky to continue my swim career throughout college. After working in the sign industry and the automotive industry, I am excited to return and put my creative capacity to good use! Like puzzles, taking information and making it fit is something I thoroughly enjoy. Mixing in my background with the Rapport team and clientele, everyday is a new and exciting challenge.
Outside of work, staying active is essential to my being. You can usually catch me near a body of water, either on two feet or two wheels. I am an avid motorcycle rider and swim coach for my local HS and city swim club. I enjoy animals (especially my pup, Lily), the arts of all kinds, and traveling to see all that the Earth has to offer.
After graduating from the University of Michigan, with my political science degree in hand, I headed east to pursue a career in advertising. I started off in Boston and then headed to New York, where I branched off into brand identity and new product development before returning to Ann Arbor. I am the newest member of the Rapport team and am happy to be here. In my free time, I enjoy playing golf, working out, power walking and chilling out with family and friends.
A more recent addition to the Rapport hive, I am joining the team after relocating back to my hometown of Willis, MI from New York City! Having graduated from Pratt Institute in 2020 with a Masters of Science in Historic Preservation, and a previous academic and professional career in interior design, I have always looked for an outlet to grow my creative marketing and business administration skills. First experiencing the marketing industry some 7 years ago while interning at Rapport Innovative Marketing during my senior year of high school, it was more than perfect timing when the opportunity to re-join the Rapport team was presented to me! Bringing to the team an expansive creative portfolio with experience in design, brand development, marketing, and more, I am most looking forward to meeting with and helping local SE Michigan businesses grow and expand across the digital landscape.
Outside of the office, you can find me jamming out to music (from Disco to dance and country!), or snuggled up with one of my two best buds – Finley, my year and a half old orange tabby, or Fergus, my newly one-year-old Bichon/Maltese fluff ball! To keep my passion for historic preservation and interior design alive you may also find me with my nose in a historic architecture book, or the latest Interior Design magazine.