As a small (or even medium-sized) business or nonprofit organization, your marketing budget is limited. But if you follow the news you know that individuals, nonprofits, and businesses are getting free media coverage all the time.
When bees change jobs, they change their brain chemistry. Scout bees, which search for new sources of food, are wired for adventure. Soldier bees work as security guards their whole life. One percent of all middle-aged bees become undertakers. Regular honeybees -- which perform multiple jobs in their lifetime -- will change their brain chemistry before taking up a new gig.