The Sweet News

Know your brand attributes and apply them daily to get the perfect customers - time and time again.

On our recent visit to Minnesota, to drop our son at college, we stayed in White Bear Lake. It was a lovely little town just outside of Minneapolis/St. Paul.

When you hear the word "brand" everyone immediately thinks "logo", but that is a very, very small part of your brand.

We headed south for Spring Break -- not to Florida, instead we went to Jamestown, Williamsburg, and Monticello.

This January was the anniversary of our 10th year in business and while the road has been long and at times challenging, it has also been filled with many smiles, friendships, and growth in mind and spirit.

Merry Christmas and Happy New Year! We especially give thanks for all of you during this season of blessings.

In the last month, I attended two digital marketing events in Detroit and Ypsilanti and I for one, am amazed at the speed of marketing these days. While the tried and true tools are still around, digital marketing is the new mainstay -- but it is a moving target for sure!

Adding "innovative" to my company's name was deliberate since I decided from the very beginning that one of my company's goals would be to constantly search for innovative marketing tools.

Radio... remember when it was the go-to for music, the news, interviews, sports and so much more? Life was simpler and so was our connection to the world -- three TV stations, one phone in the house, the daily newspaper, and radio to discover the world.