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The Sweet News – January 2025 Edition

Brand Building

Have you ever wondered how some brands manage to stay top of mind and build lasting connections with their audience?

Effective brand building now relies on leveraging multiple media channels and touchpoints in a coordinated way, as research shows that adding more channels can significantly boost ROI and brand strength. By combining various small exposures across different platforms, brands create a powerful synergy that enhances memory retention and persuasiveness, making a stronger impact on audiences.

To learn all the details about brand building, plus so much more check out our January 2025 Sweet News edition HERE!

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Did you know?

Worker bees are all female and their roles are to forage for food (pollen and nectar from flowers), build and protect the hive, clean, and circulate air by beating their wings.