Diversity, equity, and inclusion (DEI) are essential to any successful marketing campaign. We must recognize that each person is different and has their own unique…
February 16, 2023 Read more
Marketing
The holiday season is here! It’s time to get ready for the rush of shoppers looking to find the perfect gifts. As a business owner,…
December 1, 2022 Read more
Algorithms are important for small businesses because they help optimize marketing strategies and automate decision-making processes. By using algorithms, businesses can target audiences more accurately,…
November 2, 2022 Read more
There is nothing quite like putting the pen to a trusty ole notepad to collect and record ideas and information, but in today’s market things…
April 14, 2022 Read more
Making Your Mark In this day and age, finding your opportunity to claim the spotlight in business may seem impossible – but there is no…
March 22, 2022 Read more
… and in the blink of an eye – it was Winter! It seems the season of “Happy Holidays!” is upon us again, from the…
December 17, 2021 Read more
In marketing, we understand that people want to purchase from companies that use branding and imagery we see ourselves in. We know this because we…
February 1, 2021 Read more
Email generates a whopping 3800% ROI, which is $38 for every $1 spent. Do you own a small to mid-size business? Are you looking for an…
December 5, 2020 Read more
We all know what relevancy is. However, did you know that relevancy in marketing is critical? One of the biggest parts of “relevancy” is being…
September 17, 2020 Read more
Pay-Per-Click Marketing encompasses the use of search engine advertising to create clicks on a website rather than earning the clicks; it includes ads that are…
July 6, 2020 Read more