Whether you are spending time tracking online reviews of your business or constantly searching the same topics over the internet, you should be using Google Alerts.
In the last month, I attended two digital marketing events in Detroit and Ypsilanti and I for one, am amazed at the speed of marketing these days. While the tried and true tools are still around, digital marketing is the new mainstay -- but it is a moving target for sure!
Adding "innovative" to my company's name was deliberate since I decided from the very beginning that one of my company's goals would be to constantly search for innovative marketing tools.
Radio... remember when it was the go-to for music, the news, interviews, sports and so much more? Life was simpler and so was our connection to the world -- three TV stations, one phone in the house, the daily newspaper, and radio to discover the world.
According to an old wives' tale, a bee entering your house means a visitor is on his way, and if you kill the bee, the visitor won't be a pleasant one. Suffice to say, invite that unexpected honeybee guest to sit down to tea!