As a small (or even medium-sized) business or nonprofit organization, your marketing budget is limited. But if you follow the news you know that individuals, nonprofits, and businesses are getting free media coverage all the time.
Instagram, the visual-sharing app, has gradually evolved as a profit-generating machine for many businesses that understand the psychology behind each of the awesome features offered for commercial users.
According to an old wives' tale, a bee entering your house means a visitor is on his way, and if you kill the bee, the visitor won't be a pleasant one. Suffice to say, invite that unexpected honeybee guest to sit down to tea!