The Influence of ‘brat’ Summer
You may not have heard of ‘brat’, but you’ve almost certainly witnessed its cultural impact, whether you know it or not!
Popular musician and trendsetter Charli XCX released her latest album ‘Brat’ this past June, shaking up the marketing industry with its innovative and engaging campaign. Through exclusive fan interactions, billboard promotions, and phased release, teasing ‘Brat’ summer has taken the world by storm and shows no signs of slowing down!
Brands looking to elevate their marketing strategies can learn from ‘brat’ by generating intrigue, building open and immersive worlds, and authentically involving their audience in the narrative. All this plus so much more in our July 2024 Sweet News – check it out HERE!
