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Finding Things in Negative Spaces

When done correctly, logos made with negative space can be a great way to create something that people will remember.

 

Negative space is the process of using the space around a logo to create another object or image.

 

Follow the button below to see some interesting examples of negative logo design. Which one is your favorite?

This is a great example of negative space — the branches of the trees make up the wine bottles.

Did you know?

According to an old wives' tale, a bee entering your house means a visitor is on his way, and if you kill the bee, the visitor won't be a pleasant one. Suffice to say, invite that unexpected honeybee guest to sit down to tea!