Brand Building
Have you ever wondered how some brands manage to stay top of mind and build lasting connections with their audience?
Effective brand building now relies on leveraging multiple media channels and touchpoints in a coordinated way, as research shows that adding more channels can significantly boost ROI and brand strength. By combining various small exposures across different platforms, brands create a powerful synergy that enhances memory retention and persuasiveness, making a stronger impact on audiences.
To learn all the details about brand building, plus so much more check out our January 2025 Sweet News edition HERE!
