Saul Bass is one of my favorite graphic designers.
Not only did he create some of the most iconic posters for Hitchcock, Kubrick, and Scorsese he also did a number of opening title sequences — most famous for The Man with the Golden Arm, North by Northwest, and Psycho.
He also created some of the most recognized logos — AT & T’s globe logo in 1983, United Airlines’s 1974 tulip logo, Quaker Oats in 1969, and the Girl Scouts of the USA logo in 1978.
Using a minimalist approach to get the point across, like his poster for Vertigo, is what always caught my eye about his work.
You can learn more about Saul Bass and his work by visiting www.Film.com