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The Sweet News — April 2019 Edition

Grab the Attention and the Sale!

Recently, I was grocery shopping, which is a “zone experience” for Tina as I am on a mission to get in and get out as soon as possible. As I was coming around the corner of the aisle I saw something out of the corner of my eye and thought it was a box or piece of paper on the floor and did not want to run into it or step on it.

As I got closer I realized it was an ad attached to the floor and I stopped, read it, and was intrigued as it did just what it was supposed to do – make me stop and discover a new brand! So I started my search for the product to read the ingredients (part of the shopping process).

To my surprise, just above the ad was Hamburger Helper – not the Food Kitchen products, and upon further search, I could not find it and gave up very quickly as it should have been right by the ad. We as consumers are spoiled – if Sam’s is offering a taste sample in the store they do so next to the product so you can easily grab and buy it.

In the end, I took pictures to share with you but did not find, nor purchase the product. So take note, make sure your advertising is relevant, timeless, and there is no static for the consumer to purchase it.

Be Timeless –

Tina

View the latest issue of The Sweet News — full of Marketing tips, ideas, and more this month!

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