Getting you business noticed is difficult, even if you’re familiar with public relations and marketing. Putting yourself out there can be a bit nerve wracking. However, if you don’t market yourself, no one else will. Here are some basic, free ways that any organization can do to promote their business.
Identify your audience.
It may seem like child’s play, but many businesses fail to identify just who to talk to. Once you established who to talk to then you can figure out how to reach them.
Reaching out to local media.
The media will undoubtedly be one of your audiences. However, you can’t pitch all media outlets the same way. TV has different needs from radio and print and vice versa. Before you pitch, ask yourself the following questions:
- Is the product or service the first, best or brand new?
- Is it award-winning or trendsetting?
- Does it solve a problem?
- Does it provide a unique service?
- Is it visual?
Do you have a favorite way to promote your business? Share it in the comments below!