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Finding Things in Negative Spaces

When done correctly, logos made with negative space can be a great way to create something that people will remember.


Negative space is the process of using the space around a logo to create another object or image.


Follow the button below to see some interesting examples of negative logo design. Which one is your favorite?

This is a great example of negative space — the branches of the trees make up the wine bottles.

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“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs