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Finding Things in Negative Spaces

When done correctly, logos made with negative space can be a great way to create something that people will remember.

 

Negative space is the process of using the space around a logo to create another object or image.

 

Follow the button below to see some interesting examples of negative logo design. Which one is your favorite?

This is a great example of negative space — the branches of the trees make up the wine bottles.

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Did you know?

“Recognizing the need is the primary condition for design.” –Charles Eames