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It’s Good to Be Negative

I love the quirky use of negative space in this advertisement for the 2012 Bologna Festival in Italy.

 

Do you see the outline of the man?

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Did you know?

According to an old wives' tale, a bee entering your house means a visitor is on his way, and if you kill the bee, the visitor won't be a pleasant one. Suffice to say, invite that unexpected honeybee guest to sit down to tea!