I love colors!
I enjoy putting together colors and patterns that one wouldn’t expect to match. My philosophy is if it works in nature, then it will work in design.
Color is powerful. It has the power to influence behavior and decisions. It can be used to signal action, influence mood, and cause physiological reactions. Colors communicate different meanings to different people. Researchers agree that colors are seen differently by separate genders, age groups, and nationalities.
Color can affect how people perceive a brand or product. In a study called “Impact of color In Marketing”, researchers discovered that up to 90% of snap judgement made about products can be based on color alone. The relationship between brands and colors depends on the supposed appropriateness of the color being used for that particular brand.
Do you have a favorite color combination? A brand or product you’ve brought recently because of the color? Let us know in the comments below!
