SOUTHERN CHARM IN A DIGITAL WORLD
Tina Walther created Rapport Innovative Marketing in December of 2006. After many years of working with marketing in various positions of management in local restaurants, corporate sales, and as an owner of a retail design store, Tina felt she had the hands-on experience to help other business owners navigate the sea of marketing options.
Therefore, she combined her experience, design talents, and entrepreneurial spirit to create Rapport with the hopes of working with companies to assist in making their dreams and goals a reality using her knowledge, design skills and digital marketing tools.
At the beginning, she was a one-person operation, but as the business continued to flourish, so did her team and the services Rapport offers. In December of 2016, the company celebrated its 10th anniversary in business and continues to grow daily.
Rapport’s marketing philosophy is a combination of loyalty and appreciation. We believe that marketing can produce the best results by utilizing a company’s greatest resources – their staff and customers. By providing continual touch points of appreciation, and knowledge about the company and its services to their clients, we believe the clients will then spread the word to the community and assist in the success of the business.
Our services encompass many types of marketing and communication offerings and because of the a la carte menu of our services, our clients can choose which services best fit their needs and budget.
MEET THE TEAM
I attended Coastal Carolina and have a dual degree in business and computer programming. During the course of my education and after, I moved up the ranks in the restaurant business and was the general manager of Bombay Bicycle Club, Quality Bar, and Palio in Ann Arbor. My next step was into the corporate sales arena selling receivable management services for over 10 years.
Due to my love of people and design, I endeavored into the interior design and retail business by opening two stores — Shade of the Olive and The Iron Stairs.
My current layover on this road we call life is filled with the daily tasks as owner of Rapport Innovative Marketing — which began in 2006 and continues to flourish due to our amazing clients and team of busy bees!
I attended Specs Howard School of Media Arts in 2009 and received a certificate in Graphic Design. Before and during my time at Specs Howard, I worked at McDonald’s for a total of seven years and become a floor supervisor and employee trainer. There, I learned valuable problem solving and personnel skills for interacting with customers and management which I brought with me to Rapport Innovative Marketing in 2011.
Since joining Rapport, I have helped and watched the company grow with our excellent clients who are always ready to excite us with a new challenge for a project. I always enjoy learning a new skill in order to bring the best we can for a client, whether that be learning a totally new program or a better way to design.
When I’m not laying out a brochure, or creating a website, you can find me perfecting my macaroons and scones, Netflixing, and reading.
Magdalene graduated from Kendall College of Art and Design with a BFA in Graphic Design. She has recently graduated with her Masters in Psychology. Magdalene also has a certificate in UX/ UI design. A seasoned Graphic & UX Designer, she has worked in an array of genres, ultimately finding a love for Web Design, UX/UI Design, Personality/Psychology and Branding.
When Magdalene isn’t achieving goals at work she can be found, coaching Girls Rugby in Grandville, listening to music, keeping up on the newest films, Michigan camping, going on adventures, spending time with her family/friends, house projects and participating in any sporting activity she can get her hands on.
I graduated from Madonna University in 2011 with a Bachelor’s of Science Degree in Marketing. My previous sales and marketing experience has prepared me for my role with Rapport Marketing.
I am excited to be a part of the Hive to share my knowledge and expertise with our clients to compliment their vision for the future.
I love meeting new people, learning new things and challenging myself. To try something new, even though I do not have a marketing background, I joined the Rapport Innovative Marketing team in the spring of 2017 as their Project Manager to help with organizing and scheduling projects. I have been swept away by them all! This amazing team is patiently guiding me through this exciting and challenging opportunity.
Let’s hear it for late bloomers: in school, I was one of those strange and wondrous (some would just say weird) kids who loved writing research papers, and who would read anything I could get my hands on.
But I didn’t think of writing as a potential career until finally finishing my Bachelor’s later in life, and then moving on to become a staff writer at Between The Lines and the first Director of Communications for the Triangle Foundation.
Since going freelance in 2008, my writing work has ranged from press releases and fundraising appeals to full websites and ghostwritten, non-fiction books. Whatever the project, my goal is always the same: to provide the best possible value for both my client and the reader.
These days, I’m thrilled to be Rapport’s newest worker bee! When I’m not at my keyboard I enjoy working out, kayaking and biking in the summer, reading anytime, and spending time with my husband Jason and our three cats.