If I could, I would buy typefaces (fonts) like some ladies buy shoes.
Seriously, the more personality a typeface has the better, and the more I need to download it for my collection.
However, no matter how cool or slick a typeface is, if you don’t pair it or use it properly, it just won’t work.
Whether you are creating a poster for your next event, an advertisement, or a business card, the wrong pairing of typefaces could send the wrong message. Kind of the equivalent of how people notice your shoes first — people subconsciously notice your typeface first.