The hashtag was originally used on Twitter but has spread to other social media networks such as Facebook, Instagram, Google + and Pinterest. It helps content on social media be searched and discovered. When used correctly hashtags are a powerful tool.
Here are a few rules when using a hashtag for your business:
- Don’t make it too confusing (keep it simple and not too long)
- Use proper keywords that are relevant
- Put them properly in a post (use longer hashtags at the end of your post)
- No spaces
- Don’t hashtag everything in your post (2-3 hashtags per post maximum)
Use these tips and start using hashtags!